Major Lazer Gets Rum Deal
Bacardí has tapped Major Lazer as brand advisers, appointing its DJ Jillionaire the “Minister of Rum,” tapping the group’s new song, “Front of the Line,” written with Jamaica dancehall artist Konshens, for promotional use. The canny cross-promotion has a lot going for it, leveraging the electronic dance trio’s Caribbean musical influences, the party atmosphere of its […]