Lady Gaga descended into more viewer households than the game itself, spiking the FOX sport program from a 48.8 household rating to a 50.0, which seems to indicate that sponsor Pepsi Zero Sugar succeeded in whetting the thirst of curiosity seekers with its two weeks of teaser ads counting down the days, then hours, to the […]
Trailer Park and sister company Art Machine had four spots during Super Bowl LI yesterday, and the film advertising house even cruised out of its usual neighborhood to produce a spot designed to help Fiat Chrysler Automobiles’ re-launch of the Alfa Romeo in the US. The four were noteworthy not just for their visual pizzazz but also for their […]
Billboard runs down synch music in the NFL Super Bowl 51, with license fees ranging from $100,000 to $1 million for a minute and under. The list of artists providing the spot soundtrack include Sia, Justin Bieber, Steppenwolf, Imagine Dragons, Justin Timberlake and Bonnie Tyler, as well as many surprises that won’t be revealed until […]
Raising the game to a new level, Lady Gaga has managed to commadeer NFL Super Bowl 51. Powered by PepsiCo, sponsor of her 13-minute halftime show for its new Pepsi Zero Sugar brand, La Gaga benefitted from a 12-day “countdown” with daily spots that focused on her fans’ excitement about the show, backed by her song”A-Yo.” […]
