By Paula Parisi on May 25, 2017
Bacardi, Diplo, Jillionaire, Major Lazer, Walshy Fire
Commercials, Marketing, News
Bacardí has tapped Major Lazer as brand advisers, appointing its DJ Jillionaire the “Minister of Rum,” tapping the group’s new song, “Front of the Line,” written with Jamaica dancehall artist Konshens, for promotional use. The canny cross-promotion has a lot going for it, leveraging the electronic dance trio’s Caribbean musical influences, the party atmosphere of its […]
By Staff Report on February 8, 2017
Hulu, Lil Wayne, Live Nation, Major Lazer, virtual reality, VR
Technology
Live Nation has teamed with Hulu for the virtual reality series On Stage, sponsored by Universal Pictures. The first installment, which premiered Jan. 26, focused on Lil’ Wayne, offering fans a new angle on his music and hip hop culture. The short form, multi-part documentary series promises a “deep dive into the creative process of an artist’s live […]
