By Paula Parisi on February 13, 2017
halftime, Lady Gaga, NFL, Super Bowl
Television
Lady Gaga descended into more viewer households than the game itself, spiking the FOX sport program from a 48.8 household rating to a 50.0, which seems to indicate that sponsor Pepsi Zero Sugar succeeded in whetting the thirst of curiosity seekers with its two weeks of teaser ads counting down the days, then hours, to the […]
By Staff Report on February 4, 2017
commercials, Lady Gaga, PepsiCo, Super Bowl, Tiffany
Television
Raising the game to a new level, Lady Gaga has managed to commadeer NFL Super Bowl 51. Powered by PepsiCo, sponsor of her 13-minute halftime show for its new Pepsi Zero Sugar brand, La Gaga benefitted from a 12-day “countdown” with daily spots that focused on her fans’ excitement about the show, backed by her song”A-Yo.” […]
