Sony/ATV in Overdrive with VW
Sony/ATV Music Publishing has landed four songs in three new Volkswagen spots for its 2018 Tiguan SUV. Electric Light Orchestra’s 1976 classic “Livin’ Thing” kicks off the campaign by the German car manufacturer’s creative agency of record, Deutsch, in the spot “The New King.” “It’s rare in our industry to work with one publisher for an entire […]