Steve Hampton has been scoring original music for television and film in Los Angeles for the past 25 years. A recent project, the “Ideas Are Scary” for GE, is a mini-masterpiece; the score amplifies and adds nuance to the story — that of an idea struggling to find its place in the world. (Let’s just say […]
GE’s “Ideas Are Scary” just happens to be this writer’s favorite bit of commercial storytelling — packing all the hope and inspiration of a Steven Spielberg film in two minutes or less. The spot, which debuted last year, has been in and out of rotation, and there’s no way I’d launch a website even remotely associated with commercials and not […]
Eric Hutchinson is about to reach a new level of global exposure, thanks to Microsoft’s decision to use his tune in the campaign for Windows 10. While the Los Angeles-based artist has enjoyed considerable success, releasing five LPs, two of them distributed by Warner Records, and the current release, Pure Fiction, sold through the U.K. based Kobalt Music […]
Clint Martinez, former drummer for the Red Hot Chili Peppers, Lydia Lunch and the Dickies, among other influential L.A. bands, has expanded his repertoire to include commercials. Martinez composed the score for the memorable Ford Lincoln campaign featuring Matthew McConaughey. Interestingly, Martinez segued to Lincoln commercials via Lincoln films: he composed the score to the 2011 […]
Part-Spotify, part-Tin Pan Alley is how the 7-year-old Jingle Punks has been described. In addition to original music for clients like Red Bull and TK, the company has become known for offbeat renditions of classic ad tunes, creating the music for a kickin’ country western version of the Meow Mix them and chanteuse Masha’s sultry Werewolves of […]
The LGBT-positive Allstate commercial featuring Eli Leib‘s original song “Safe in My Hands” won two 2015 AMP Awards for Music and Sound. The competition honors music composed and licensed for commercials and is presented by the Association of Music Producers. Lieb took top honors in the Best Original Song category, and the commercial itself tied for the […]
Leo Burnett and David Bowie made strong showings at the Association of Music Producers 2015 AMP Awards, for music composed and licensed for marketing and advertising purposes. Allstate’s “Safe in My Hands” commercial won Best In Show for Burnett on the strength of the eponymous original song, written and performed by Eli Lieb, for the insurance company’s […]
