Audi’s “Orchestra” TV campaign, which premiered during the 69th Emmy Awards and is now playing online, consists of three spots paying homage to classic TV shows that collected the coveted gold statuette during their heyday. The commercials use the theme songs to connect the programs with the orchestral vignette, featuring instrumentalists whose renditions of the […]
Sony/ATV Music Publishing has landed four songs in three new Volkswagen spots for its 2018 Tiguan SUV. Electric Light Orchestra’s 1976 classic “Livin’ Thing” kicks off the campaign by the German car manufacturer’s creative agency of record, Deutsch, in the spot “The New King.” “It’s rare in our industry to work with one publisher for an entire […]
Capital One has teamed with Spotify and Samuel L. Jackson is the man at the mic. Who knew he was such a smooth crooner with the moves like Al Green? Delivering the soul man’s sultry “Let’s Stay Together” with an appealing blend of smoldering sensuality and snappy capitalism. This was essentially the vocal performance debut of Jackson, […]
Bacardí has tapped Major Lazer as brand advisers, appointing its DJ Jillionaire the “Minister of Rum,” tapping the group’s new song, “Front of the Line,” written with Jamaica dancehall artist Konshens, for promotional use. The canny cross-promotion has a lot going for it, leveraging the electronic dance trio’s Caribbean musical influences, the party atmosphere of its […]
Apple Inc. has unveiled Up Next, a program to give emerging artists a public platform, via one months’ exposure across various Apple Music platforms. The first artist to go Up Next is Atlanta’s 6lack, a 24-year-old singer whose debut album, Free6lack, was released in November. Born Ricardo Valdez Valentine, his stage name is pronounced “black.” Apple today released a […]
Trailer Park and sister company Art Machine had four spots during Super Bowl LI yesterday, and the film advertising house even cruised out of its usual neighborhood to produce a spot designed to help Fiat Chrysler Automobiles’ re-launch of the Alfa Romeo in the US. The four were noteworthy not just for their visual pizzazz but also for their […]
MillerCoors has gone back to the future as it seeks to reposition its Miller High Life brand with Bob Backer’s classic jingle from the ’70s: “If you’ve got the time, we’ve got the beer.” Backer, who also invented “Miller Time,” made his name at McCann Erickson, where he earned the epithet “legendary” before leaving to form […]
James Corden provided some comedic bite to the ad campaign for Apple Music in a spot that saw him spoofing stars including David Bowie, Pharrel, Slash and the Spice Girls. The commercial premiered during the 68th Annual Emmy Awards on Sept. 18. The creative was in support of the fact that Apple Music now has 40 million […]
B-sides don’t get much respect, but this one has propelled a budding career into the spotlight. Norwegian recording artist Aurora has recorded the 1994 Oasis song “Half the World Away” for the 2015 Christmas advertising campaign for U.K. retail chain John Lewis. Themed “Man on the Moon,” the commercial plays out a heartwarming drama as a little girl observes […]
How much Questlove? Never enough! Which is fortunate, because the man who put the bizzy in show biz is juggling an abundance of projects. The drummer for The Tonight Show Starring Jimmy Fallon house band The Roots teamed with Icona Pop to update of the 1986 Nu Shooz hit “I Can’t Wait” for Target’s “This […]
