Founded in 1972, by a small group of television commercial production companies concerned with a single issue, today’s Association of Independent Commercial Producers (AICP) has grown to represent exclusively, the interests of companies that specialize in producing commercials on various media – film, video, digital – for advertisers and agencies. AICP members account for 85 percent of all domestic commercials aired nationally, whether produced for traditional broadcast channels or non-traditional use.

The group has an annual awards show in May.