Kobalt CEO Willard Ahdritz (Photo by F. Scott Schaefer)

Music publishing and rights management firm Kobalt is dissected in Forbes, with CEO Willard Ahdritz and president Laurent Hubert interviewed by reporter Danny Ross.

Among the interesting facts underscored about one of the industry’s most interesting companies:

• Kobalt lets songwriters keep 100% of their rights.
• Childish Gambino this week joined the Kobalt roster, which also includes Carly Rae Jepsen, Courtney Barnett
• As per Ahdritz: “In economics, Principal Agent Theory says that aligned interests increase returns.”
• “On our portal, you can see the real-time data from Spotify and Apple Music. A big hit today like Taylor Swift’s ‘Shake It Off’ has 12 billion micro-transactions for one song,” Ahdritz tells Ross.
• Kobal’ts AWAL service distributes performances globally to all the top streaming outlets, as a service to artists, tracking use much in the way Kobalt publishing tracks underlying rights usage for songwriters.

Read the full article here: Meet The Tech Company Disrupting The Music Industry (And It’s Not Spotify)

Kobalt is a multi-faceted firm that in addition to publishing is a technology leader. You can learn more about the company at Kobalt.com.