Tony Dunaif will represent ASCAP internationally as EVP.

Digital business strategist Tony Dunaif has been named executive vice president and head of international affairs for preforming rights giant ASCAP, reporting to CEO Elizabeth Matthews. In this capacity Dunaif will oversee international business and society relations outside of the United States for ASCAP,  the American Society of Composer, Authors and Publishers.

Dunaif’s appointment is designed to help position ASCAP to meet the future needs of its members as the music industry becomes increasingly globalized.  Dunaif will bring his expertise in global business development, licensing and strategy to develop international opportunities and partnerships that will ensure that ASCAP members collect greater value for performances of their music outside of the U.S.

Dunaif’s responsibilities include leading ASCAP’s international team as well as building relationships with performing rights societies around the world and with CISAC, the International Confederation of Societies of Authors and Composers.

“As the entire media landscape transcends borders and data challenges become more complex, ASCAP is committed to a strategy of global revenue growth for our members so that they may receive fair payments for the exploitation of their music,” ASCAP CEO Elizabeth Matthews said, citing Dunaif’s experience in digital business growth, strategic licensing and multiplatform content partnerships as particularly helpful.

Dunaif expressed enthusiasm in joining  ASCAP in its mission “to protect and serve music creators and rights-holders” in an increasingly global and digital economy. “ASCAP’s vast repertory of music reaches everywhere and I look forward to finding new ways of supporting the work of music creators by expanding ASCAP’s global strategic partnerships.”

Dunaif joins ASCAP as part of a recent international expansion.  CML Consultancy, led by Miew Lan Chan, is engaged by ASCAP for the Asia-Pacific region and Elizabeth Rodda was recently promoted to vice president of international affairs.  Both report directly to Dunaif.

Prior to joining ASCAP, Dunaif was senior vice president, digital products, at iN Demand, a joint venture owned by Charter, Comcast, and Cox, which specializes in on-demand entertainment (movies, subscription sports packages, and Pay-Per-View events). Dunaif managed the company’s revenue-producing digital transactional content initiatives around multiplatform entertainment.

Prior to that he worked at digital startups, including lifestyle video syndication firm HealthiNation, where he was senior vice president, syndication and strategic partnerships. Earlier, he served as the chief marketing officer at artificial intelligence firm Inform Technologies, where he led sales, marketing, customer management and public relations. He joined Inform from Internet Broadcasting, a provider of digital publishing solutions for media publishers and advertisers.

Duaif ran a marathon to raise funds for Alzheimers in Big Sur.

Dunaif’s past experience also includes online video platform Brightcove, where he managed content partnerships and international development,  striking agreements international media companies.  He began his media career at MTV Networks, where he held several senior posts over a 12-year tenure.

Dunaif earned a BA in English Literature from Union College and an MBA from IESE, the International Graduate School of Management, based in Barcelona, Spain.  He lives in Brooklyn with his wife and two children and when he’s not working he has been known to  participate in marathons.

ASCAP is a global leader in public performing rights and advocacy for music creators.