Sony ATV

Audi Channels TV Themes

Audi Channels TV Themes

Audi’s “Orchestra” TV campaign, which premiered during the 69th Emmy Awards and is now playing online, consists of three spots paying homage to classic TV shows that collected the coveted gold statuette during their heyday. The commercials use the theme songs to connect the programs with the orchestral vignette, featuring instrumentalists whose renditions of the […]

Sony/ATV in Overdrive with VW

Sony/ATV in Overdrive with VW

Sony/ATV Music Publishing has landed four songs in three new Volkswagen spots for its 2018 Tiguan SUV. Electric Light Orchestra’s 1976 classic “Livin’ Thing” kicks off the campaign by the German car manufacturer’s creative agency of record, Deutsch, in the spot “The New King.”  “It’s rare in our industry to work with one publisher for an entire […]