By Staff Report on June 9, 2017
analytics, data, marketing, Pitchfork, playlists
Blogroll, Marketing
Pitchfork plumbed the depths of playlists, providing a fascinating insight on music marketing and analytics. Record labels are eager to hire those who have established track records of peer-to-peer playlist popularity. “I can see a time coming when the playlist creator becomes just as important an element in the process as the artists being featured,” Spotify […]
By Paula Parisi on March 25, 2017
CDs, Christian, Facebook, marketing, new age
Business, Marketing, News
Downloads are dreamy but CDs are far from dead, according to Marty Fahnke, head of marketing for specialty label Barton Publishing. Fahnke said he pumped out $10 million in sales in the 18-month period prior to Christmas, the majority of it physical media. While Barton mainly sells health books, Fahnke has carved out a music niche, targeting […]
