Commercials

Major Lazer Gets Rum Deal

Major Lazer Gets Rum Deal

Bacardí has tapped Major Lazer as brand advisers, appointing its DJ Jillionaire the “Minister of Rum,” tapping the group’s new song, “Front of the Line,” written with Jamaica dancehall artist Konshens, for promotional use. The canny cross-promotion has a lot going for it, leveraging the electronic dance trio’s Caribbean musical influences, the party atmosphere of its […]

Up Next for Apple: Emerging Musicians

Up Next for Apple: Emerging Musicians

Apple Inc. has unveiled Up Next, a program to give emerging artists a public platform, via one months’ exposure across various Apple Music platforms. The first artist to go Up Next is Atlanta’s 6lack, a 24-year-old singer whose debut album, Free6lack, was released in November. Born Ricardo Valdez Valentine, his stage name is pronounced “black.” Apple today released a […]

Art Spots at the Trailer Park for Super Bowl LI

Art Spots at the Trailer Park for Super Bowl LI

Trailer Park and sister company Art Machine had four spots during Super Bowl LI yesterday, and the film advertising house even cruised out of its usual neighborhood to produce a spot designed to help Fiat Chrysler Automobiles’ re-launch of the Alfa Romeo in the US. The four were noteworthy not just for their visual pizzazz but also for their […]

Miller Uncaps Classic Jingle

Miller Uncaps Classic Jingle

MillerCoors has gone back to the future as it seeks to reposition its Miller High Life brand with Bob Backer’s classic jingle from the ’70s: “If you’ve got the time, we’ve got the beer.” Backer, who also invented “Miller Time,” made his name at McCann Erickson, where he earned the epithet “legendary” before leaving to form […]

Corden Gives Apple a Bite

Corden Gives Apple a Bite

James Corden provided some comedic bite to the ad campaign for Apple Music in a spot that saw him spoofing stars including David Bowie, Pharrel, Slash and the Spice Girls. The commercial premiered during the 68th Annual Emmy Awards on Sept. 18. The creative was in support of the fact that Apple Music now has 40 million […]

Aurora Rising

Aurora Rising

B-sides don’t get much respect, but this one has propelled a budding career into the spotlight.  Norwegian recording artist Aurora has recorded the 1994 Oasis song “Half the World Away” for the 2015 Christmas advertising campaign for U.K. retail chain John Lewis. Themed “Man on the Moon,” the commercial plays out a heartwarming drama as a little girl observes […]

Quanto Questo? Mai Abbastanza!

Quanto Questo? Mai Abbastanza!

How much Questlove? Never enough! Which is fortunate, because the man who put the bizzy in show biz  is juggling an abundance of projects. The drummer for The Tonight Show Starring Jimmy Fallon house band The Roots teamed with Icona Pop to update of the 1986 Nu Shooz hit “I Can’t Wait” for Target’s “This […]

Steve Hampton: ‘Ideas’ Man

Steve Hampton: ‘Ideas’ Man

Steve Hampton has been scoring original music for television and film in Los Angeles for the past 25 years. A recent project, the “Ideas Are Scary” for GE, is a mini-masterpiece; the score amplifies and adds nuance to the story — that of an idea struggling to find its place in the world. (Let’s just say […]

GE ‘Ideas’ Music to My Ears

GE ‘Ideas’ Music to My Ears

GE’s “Ideas Are Scary” just happens to be this writer’s favorite bit of commercial storytelling — packing all the hope and inspiration of a Steven Spielberg film in two minutes or less. The spot, which debuted last year, has been in and out of rotation, and there’s no way I’d launch a website even remotely associated with commercials and not […]

The Pop Star Powering Windows 10

The Pop Star Powering Windows 10

Eric Hutchinson is about to reach a new level of global exposure, thanks to Microsoft’s decision to use his tune in the campaign for Windows 10. While the Los Angeles-based artist has enjoyed considerable success, releasing five LPs, two of them distributed by Warner Records, and the current release, Pure Fiction, sold through the U.K. based Kobalt Music […]