Major Lazer Gets Rum Deal

Major Lazer Gets Rum Deal

Bacardí has tapped Major Lazer as brand advisers, appointing its DJ Jillionaire the “Minister of Rum.” The canny cross-promotion has a lot going for it, leveraging the electronic dance trio’s Caribbean musical influences, the party atmosphere of its live performance and the keen understanding of its audience the electronic dance music trio has exhibited marketing themselves. The […]

Twitter Freestyles in Brooklyn

Twitter Freestyles in Brooklyn

Hipster Brooklyn hotspot Freehold has teamed with Twitter on a series of intimate concerts, that are being billed as secret summer sessions. The first of eight unfolds tonight with St. Lucia. Freehold is a mixed-use destination, serving food, offering workspace and operating a bar. Though open to the public, it is also a club that […]

‘Genius’ Illuminates Einstein’s Musical Mind

‘Genius’ Illuminates Einstein’s Musical Mind

Albert Einstein’s passion for music is today a little-known side of the brilliant theoretical physicist, but thanks to the new series Genius, starring Geoffrey Rush, the importance of music in the life of this seminal 20th century figure is getting new emphasis. Promos for the scripted anthology series, which premiered April 25 on the National […]

The Noteworthy Reign of PBS’s ‘Victoria’

The Noteworthy Reign of PBS’s ‘Victoria’

Queen Victoria is on a campaign — for Emmys! Music is foremost among the deserving categories for this UK production from Mammoth Screen for ITV  and PBS Masterpiece. The original compositions by Martin Phipps and Ruth Barrett every bit hold their own with classics from the likes of Beethoven, Schubert and Chopin that highlight each episode. In January Dubois […]

Activism Key to Songwriter Regulation Reform, Says ASCAP

Activism Key to Songwriter Regulation Reform, Says ASCAP

  ASCAP President Paul Williams led a bipartisan effort to to galvanize songwriters in a battle for regulatory reform, while representatives Karen Bass (D-CA) and Doug Collins (R-GA) urged the audience at the April 14 panel discussion “Music Licensing Reform: Fight For Your Rights” to do just that. “If you’re so passionate about writing your music, […]

Credits a Luxury in Digital Age

Credits a Luxury in Digital Age

Earning a fair wage was the running theme at the ASCAP “I Create Music” Expo, where the transition to streaming and digital left many songwriters feeling their legacies being blown away like so much dust in the wind. “Little by little, our names are being erased from existence,” said songwriter and producer Desmond Child, whose work has been […]

Geiger Counters Conventional Wisdom

Geiger Counters Conventional Wisdom

WME head of music Marc Geiger engaged music attorneys — and artist Dave Matthews — over lunch with his five point presentation on the future of the record industry. The big takeaway: yes, the music biz has bounced back thanks to paid subscription services, but the current bump is small change compared to the riches […]

‘Beauty and the Beast’ Tops Soundtrack Charts for Third Week

‘Beauty and the Beast’ Tops Soundtrack Charts for Third Week

Walt Disney Pictures’ live-action Beauty and the Beast dominates both the box office and soundtrack charts for the third consecutive week, holding steady at No. 1 on both. The film crossed the $300 million mark after just 10 days in theaters, while the soundtrack debuted at No. 3 on the Billboard Top 200 Chart the week […]

CDs are Not Dead — They’re Finding Fans on Facebook

CDs are Not Dead — They’re Finding Fans on Facebook

Downloads are dreamy but CDs are far from dead, according to Marty Fahnke, head of marketing for specialty label Barton Publishing. Fahnke said he pumped out $10 million in sales in the 18-month period prior to Christmas, the majority of it physical media. While Barton mainly sells health books, Fahnke has carved out a music niche, targeting […]

Shazam Keeps it Real with Wyclef

Shazam Keeps it Real with Wyclef

Shazam leverages Wyclef Jean’s new EP drop to debut its AR platform. The Fugees lead alum headlines SWXW’s “How Did Shazam Get Wyclef in AR on My Phone?!” March 15. The new massively scaled augmented reality (AR) platform is the next generation of which is the next generation of the Shazam’s visual recognition feature, launched in 2015 to provide custom content […]

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