BMG Acquires Immediate

Yoav Goren, Mitch Lijewski and Jeffrey Fayman

Immediate Music’s Yoav Goren and Jeffrey Fayman flank BMGPM U.S. managing director Mitch Lijewski. (Photo courtesy BMGPM)

BMG Production Music has acquired trailer music house Immediate Music and sister company 1 Revolution Music, which specializes in production music for television. The move comes on the heels of BMGPM’s acquisition of Paris-based independent production music company AXS Music, marking a significant expansion for BMG in the production space.

A recent study by the Production Music Association pegged the global market for production music at $1 billion, according to Variety, which first reported the Immediate news. “Production music is one of the fastest growing segments in the industry and BMGPM continues to strengthen and develop the most competitive team in the marketplace,” BMG Production Music worldwide managing director Geert-Willem Koolhof said.

Co-founded in 1993 by Emmy Award-winning composers and producers Yoav Goren and Jeffrey Fayman, Immediate Music is widely acknowledged as the first company in Hollywood built around the concept of original music for motion picture advertising and the duo helped pioneer the “epic” trailer music style so prevalent today.

From jazz vocal arrangements to edgy and industrial sound design to full symphonic and hybrid orchestral scores, the production music house creates some of the highest quality music utilizing elaborate recording sessions produced in world-class studios such as the famed Abbey Road Studios in London.

A recent coup was the use of Immediate’s original composition “The Last Ray of Light,” from the Omega 3 release, for a Netflix “Stranger Things” trailer that has received more than 11 million views since its Friday the 13th debut.

Some of Immediate Music’s recent high-profile film trailer campaign credits include Blade Runner 2049, Wonder Woman, War For The Planet Of The Apes, Beauty And The Beast, Arrival and Star Wars: Rogue One. In the commercial realm, the Immediate catalog has been put use at the service of international advertising campaigns for Chrysler, Nike, Coca-Cola, Verizon, McDonalds, Axe, Toyota, Ford and Hitachi.

“Having been long-time independent composers and producers, our dream has always been to better direct and expose our cinematic music to a worldwide audience,” said Fayman, lauding BMGPM’s  “highly focused” global reach. Goren noted the “synergistic sensibilities” afforded by BMGPM  and its U.S. managing director and international senior vp Mitch Lijewski, who had previously founded his own trailer music house, X-Ray Dog. 

Characterizing BMGPM as “a global alternative to the established players,” Lijewski said the company prides itself on its deep bench of talent, which now includes Goren, Fayman and the numerous composers Immediate represents.

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