Bruce Battles Bots on Broadway

Bruce Springsteen in a brown leather jacket against a terra cotta colored wall.

Springsteen on Broadway features the singer songwriter solo, alternating between guitar and piano.

Bruce Springsteen is taking a stand to ensure fans are not subject to extortive scalper pricing for tickets to his intimate Springsteen on Broadway solo shows. As the exclusive sales portal for the Oct. 3 to Nov. 26 run, Ticketmaster Verified Fan is position to screen out middlemen as well as to heighten excitement with a lottery enrollment methodology.

Springsteen will perform five shows a week at the 960-seat Walter Kerr Theatre — some 40 performances, or 38,400 tickets. The Boss has played to crowds of more than twice that size in a single night (the Los Angeles Coliseum holds 95,000).

“With one or two exceptions, the 960 seats of the Walter Kerr Theatre is probably the smallest venue I’ve played in the last 40 years,” Springsteen said in a statement posted to Springsteen.net on Aug. 8. “I wanted to do some shows that were as personal and as intimate as possible. I chose Broadway for this project because it has the beautiful old theaters which seemed like the right setting for what I have in mind.”

The Kerr, at 219 West 48th Street, opened as the Ritz Theater in 1921, undergoing several changes as a radio and TV studio before reopening in 1990 under the name of the eminent critic and playwright. “Bruce Springsteen is one of our greatest musical storytellers, and Broadway is built on a beloved tradition of musical storytelling, said Jordan Roth, president of Jujamcyn Theaters, which owns the Walter Kerr.”

Performances for Springsteen on Broadway begin Tuesday, Oct. 3, with an official opening on Thursday, Oct. 12. Tickets go on sale August 30 at 10am ET. Purchasers need to register with Ticketmaster’s Verified Fan by  Aug. 29 for the August 30 on sale date.

“My show is just me, the guitar, the piano and the words and music,” Springsteen explained. “Some of the show is spoken, some of it is sung. It loosely follows the arc of my life and my work. All of it together is in pursuit of my constant goal to provide an entertaining evening and to communicate something of value,” the artist said.

The creative team for Springsteen on Broadway includes Heather Wolensky (scenic design), Natasha Katz (lighting design) and Brian Ronan (sound design).

Bruce Springsteen’s recording career spans over 40 years, beginning with 1973’s Greetings from Asbury Park, NJ (Columbia Records). He has released 18 studio albums, garnered 20 Grammys, won an Oscar, been inducted into the Rock and Roll Hall of Fame, received a Kennedy Center Honor, and was MusiCares’ 2013 Person of the Year. Springsteen’s memoir Born to Run (Simon & Schuster) and its companion album Chapter and Verse were released in September 2016, and he was awarded the Presidential Medal of Freedom in November last year. Springsteen’s The River Tour 2016 was named the year’s top global tour by both Billboard and Pollstar. Born to Run will be issued in paperback by Simon & Schuster on Sept. 5.

Tickets
Tickets for “Springsteen on Broadway” will go on sale August 30 at 10am ET exclusively through Ticketmaster Verified Fan®. This unique fan-first technology levels the playing field to combat bots and get real tickets into the hands of fans who intend to go to the event.

Ticketmaster Verified Fan registration begins today and will close August 27. Verified fans will be notified August 29 for the August 30 onsale.

HOW DO ARTIST ONSALES POWERED BY TICKETMASTER VERIFIED FAN WORK?

1. Login to Verified Fan with your Ticketmaster account HERE. (Don’t have a Ticketmaster account? Set that up HERE.)
2. Once your information has been submitted – you’ll receive an email to confirm you registered successfully. Registration closes on Sunday, August 27 at 10PM ET.
3. If verified and randomly selected to receive an offer code, you’ll receive a text on Wednesday, August 30 prior to the onsale at 10AM ET. Your text will include your link to purchase and your unique offer code to unlock access to tickets. Keep your phone handy – notifications will arrive 2-4 hours before tickets go onsale.

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