Jingle Punks

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The Jingle Punks Hipster Orchestra gives lunchtime performances at ad agencies around town.

Part-Spotify, part-Tin Pan Alley is how the 7-year-old Jingle Punks has been described. In addition to original music for clients like Red Bull and TK, the company has become known for offbeat renditions of classic ad tunes, creating the music for a kickin’ country western version of the Meow Mix them and chanteuse Masha’s sultry Werewolves of London for Three Olives Vodka. BMW, Fandango, Smirnoff and Vaseline are also clients.

Characterized as “the world’s top commercial music publishing organization” by Bloomberg News, which reported company revenues as growing from $5 million in revenue in 2011 to more than $18 million in 2014, the company in April was purchased by Canada’s Ole, whose portfolio includes international publishing rights to a vast library of music, including much of the Sony Pictures Entertainment catalog. Ole’s holdings swelled the Jingle bin to more than 500,000 cues.

In addition to offering a library of more than 10,000 original pieces, searchable via the “Jingle Player,” the firm also contracts to compose for specific projects. Over the years, its work has included episodic TV (Inside Man, Trust Me I’m a Game Show Host, Inside Amy Schumer, The Real Housewives of Atlanta), and several networks pay fees starting at $40,000 per year for all-you-can-eat access to the Jingle Player.

The company also has the Pop-Up Music boutique, focused on developing new artists through multi-platform exposure. The roster includes Lil Dicky, Jellyroll, and Chiddy Bang.

The 60-person Jingle Punks has offices in Los Angeles, Nashville, New York and Toronto, employing 17 in-house songwriters and hundreds of freelance composers. Hear Jingle Punks co-founder and president Jared Gutstadt give a TEDx Hollywood talk about Standing Out in a Crowded Marketplace.


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